Work
A collection of product management case studies and AI explorations
Product Case Studies
Dice • 2023-2025 • HR-tech marketplace
Product-Led Growth Transformation
Led first PLG initiative to unlock SMB segment through self-serve purchase flow. Met conversion and revenue targets, established repeatable PLG playbook.
0-1PLGB2B SaaS
Dice • 2023-2025 • HR-tech marketplace
Employer Branding Monetization
Redesigned pricing from commoditized features to value-based bundles for direct-hire employers. 30% ACV increase through strategic packaging and cross-functional GTM.
MonetizationMarketplaceB2B SaaS
Array • 2019-2022 • Healthcare education platform
Virtual SaaS Transformation
Rapid customer discovery during COVID led to virtual-first platform launch in days. 50% revenue growth in 6 months, retained Fortune 500 customers.
StrategyPivot0-1B2B SaaS
Dice • 2022-2023 • HR-tech marketplace
Marketplace Liquidity & Early Access
Led two-sided discovery to resolve recruiter-candidate tension and built first early access program. 20% YoY revenue growth, shortened feedback cycles from months to weeks.
MarketplaceDiscoveryGrowth
Array • 2019-2022 • Healthcare education platform
Compliance as Platform Capability
Translated GDPR/CCPA, SOC-2, MLR process requirements into scalable platform architecture. Unlocked Fortune 500 pharma procurement through compliance as competitive advantage.
EnterpriseComplianceB2B