Hi, I'm Tyler Nelson
When the path forward isn't clear—I'm the PM who brings clarity
I help B2B SaaS scaleups make complex product decisions through rapid discovery and systems thinking. Whether you're balancing competing stakeholders, exploring new customer segments, or aligning technical work to business value—I figure out what matters, then build platforms that scale.
Three Types of Complexity I Solve
Product complexity shows up in different forms. My approach is consistent: lead discovery to bring clarity, then architect systems that enable rapid growth.
Multi-Stakeholder Platforms
Balancing competing needs in marketplaces and multi-sided products—recruiters vs. candidates, educators vs. learners, presenters vs. audiences. I figure out who to serve first and how to create value for all sides.
Customer Segment Expansion
Understanding what new segments value to unlock growth—from staffing to direct-hire employers, enterprise to SMB, agency relationships to direct pharma. I run discovery to inform positioning, pricing, and product strategy.
Technical & Strategic Alignment
Connecting technical work to business outcomes—giving direction to platform initiatives, modernization efforts, and organizational ambiguity. I clarify what success looks like and why it matters.
Recent Impact
Here's how I've brought clarity to complex product challenges across HR-tech and healthcare:
The Challenge:
Dice wanted to unlock SMB segment but lacked self-serve capabilities and unclear direction on platform work
My Approach:
Ran discovery on SMB needs, connected roles/permissions work to PLG strategy, launched self-serve flow
Impact:
8% conversion rate, unlocked new market segment
The Challenge:
Commoditized pricing wasn't resonating with direct-hire employers—a segment Dice wanted to grow
My Approach:
Led customer discovery to understand what this segment valued, redesigned pricing into value-based bundles
Impact:
30% ACV increase through strategic packaging and cross-functional GTM
The Challenge:
COVID canceled all in-person pharma education events—Array's entire business model
My Approach:
Rapid customer discovery → launched virtual MVP in 90 days → iterated weekly based on usage
Impact:
50% revenue growth in 6 months, retained Fortune 500 customers
What I'm Looking For
I'm currently exploring Principal Product Manager roles at mission-driven companies (50-500 people) in HR-tech, healthcare, or education—places where rapid discovery and systems thinking can drive meaningful impact, especially when the path forward isn't clear.
Let's Talk